I believe that brands should showcase simple, clean design and a distinct personality. With a passion for beauty, I have created engaging, meaningful design experiences to help brands connect emotionally and authentically with consumers. Not only do I make things look pretty — I think strategically across all brand touchpoints including digital, packaging, branding, collateral, merchandising, events, video and photography.
From traditional retail to direct to consumer (DTC) environments, I have implemented these principles at such brands as Nest Fragrances, Avon, Tupperware Brands, L’Oreal, Ahava, Coty, Alterna, and Sebastian Haircare. My specialties include:
Redesign of US and global brands
Concept, design and development of primary and secondary packaging
Visual content for multi-channel / multi-platform campaigns
Brand development
Mentoring and managing creative teams
I am currently available for full-time or freelance opportunities. Please get in touch and let me know how I can help your brand.